Driving Digital Strategy: A Guide to Reimagining Your Business
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Driving Digital Strategy: A Guide to Reimagining Your Business
Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Driving Digital Strategy: A Guide to Reimagining Your Business
Numéro d'article: 83946956

Driving Digital Strategy: A Guide to Reimagining Your Business

85% des répondants recommanderaient ceci à un ami

Numéro d'article: 83946956

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Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
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Ce qui se démarque

Strategic Reimagining
Offers insights into transforming business models through digital innovation, empowering businesses to navigate and thrive in the changing digital landscape.
Practical Frameworks
Provides actionable frameworks and tools, enabling readers to effectively implement digital strategies and improve organizational agility and responsiveness.
Expert Insights
Includes contributions from industry leaders, delivering real-world experiences and proven strategies that enhance understanding and execution of digital transformation.

Détails du produit

Shop Driving Digital Strategy: A Guide to Reimagining Your Business online at a best price in Mali. 163369268X
Publisher Harvard Business Review Press
Publication date 14 Aug. 2018
Language English
Print length 288 pages
ISBN-10 163369268X
ISBN-13 978-1633692688
Item weight 1.05 kg
Dimensions 15.88 x 2.54 x 24.13 cm

À qui est-ce destiné ?

Suitable For
  • Business Leaders

    Ideal for executives looking to integrate digital strategies into their business models to drive growth and innovation.

  • Marketing Professionals

    Provides insights on leveraging digital tools to enhance customer engagement and marketing effectiveness in a digital-first environment.

  • Consultants

    Valuable for consultants aiming to advise clients on digital transformation and strategic planning in a rapidly changing landscape.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers seeking light content; it's focused on deep digital strategy insights and case studies.

DESCRIPTION DU PRODUIT

Driving Digital Strategy: A Guide to Reimagining Your Business

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Questions et réponses des clients

  • question: What is the main focus of the book?

    répondre: The book focuses on providing an actionable framework for digital transformation.
  • question: How does the book recommend companies approach digital transformation?

    répondre: The book suggests that companies need to fundamentally change the core of their business and ensure that their digital strategy touches all aspects of their organization.
  • question: What can readers expect from the book?

    répondre: Readers can expect navigation tips, best practices, and rich case studies of companies that have successfully transformed digitally.

Leadership Editorial Review

The book "Driving Digital Strategy: A Guide to Reimagining Your Business" presents a collection of business case studies and discussions around how digitization is changing business models. The book is divided into four sections, each with three chapters, and provides insights into various technologies and business strategies such as big data analytics, network effects, SaaS, and the creation of platforms. It also delves into specific technologies like 3D printing, AR/VR, IoT, and AI. The author cites numerous case studies to support the content, making it an easy read, not overly technical, and highlighting important issues. Reviewers appreciated the variety of case studies from different industries and found the book worth reading for the good ideas and examples in the first part. However, some readers felt that the book lacked coherence between chapters and missed a final chapter to tie the content together. They also mentioned that some sections felt less academic and not very practical. For instance, a marketing professional suggested that the chapter on measuring and optimizing marketing effectiveness lacked practical advice and did not address complications due to cookie deletion, ‘walled-gardens’, and cross-device activity. Moreover, the reader mentioned being critical due to their experience working and Consulting in digital analytics. However, the same reader praised the parts discussing open innovation, Industry 4.0 technologies, engaging customers, and organizational transformations. Despite some mixed feedback, the book was appreciated for its great case studies and relevant research. It was noted that the author, being the co-chair of Harvard’s executive program on Driving Digital Strategy and having Consulted for numerous multinational companies, was well qualified to write on the topic; however, the title "strategic Considerations in our digital age" might have been more representative of the content, according to one observer. **

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Avantages

  • Variety of case studies from different industries
  • Easy to read and not overly technical
  • Relevant research and well-qualified author

Les inconvénients

  • Lacks coherence between chapters

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Caractéristiques et avantages

  • Actionable framework for digital transformation
  • Change the core of your business
  • Digital strategy affects all aspects of the organization
  • Navigation tips and best practices provided
  • Rich case studies of successful digital transformations

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