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274771737
Applied Mass Communication Theory: A Guide for Media Practitioners
Item #:
274771737
XOF 37564
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- Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
| Publisher | Routledge |
| Publication date | May 23, 2017 |
| Edition | 2nd |
| Language | English |
| Print length | 296 pages |
| ISBN-10 | 9781138689121 |
| ISBN-13 | 978-1138689121 |
| Item Weight | 1.2 pounds (540 grams) |
| Dimensions | 7.5 x 0.7 x 9.25 inches (19.1 x 1.8 x 23.5 cm) |
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Applied Mass Communication Theory: A Guide for Media Practitioners
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